Democrats Attack McCain. Surprised?
Cross-posted from McCainNow.com
There is a great deal of justifiable anger being expressed at both the DNC’s and MoveOn.org’s television ads attacking John McCain. You can read some terrific articles posted in the past few days at GOP.com, Hot Air and Flopping Aces. William Teach of McCain Blogs has a particularly good piece on how FactCheck.org thoroughly deconstructs the DNC ad as distorted and misleading.
What does have me confused are the expressions of surprise. I mean, what did we expect? One unfortunate truth about negative ads is they tend to work and as the Chicago Tribune reports this anti-McCain ad appears to be no different.
Any political media strategist will tell you that you have to run an ad with a positive message seven to ten times more often than a negative one to have the same impact. So, if you are DNC Chairman Howard Dean or one of his puppet masters over at MoveOn.org what would you do?
Let’s remember that as The Hill recently pointed out, Dean runs the only Democratic organization that is failing to out-raise its Republican counterpart. The democrats in general hold huge advantages in the upcoming election but of course, Dean has a rather glorious history of snatching defeat from the jaws of victory. As it is the cash strapped DNC has to beg its members to send donations to keep its ads on the air. They have two brutally flawed candidates who are spending millions pointing out each others flaws and tearing each other apart in the process. Of course no one is surprised by the tactics of the Hillary Clinton campaign. It would take a heretofore unseen level of political naiveté to “believe” that a South Side Chicago Democrat like Barak Obama wouldn’t go negative despite all his promises to the contrary.
Read more about the Democrat's Attacks Against John McCain.
There is a great deal of justifiable anger being expressed at both the DNC’s and MoveOn.org’s television ads attacking John McCain. You can read some terrific articles posted in the past few days at GOP.com, Hot Air and Flopping Aces. William Teach of McCain Blogs has a particularly good piece on how FactCheck.org thoroughly deconstructs the DNC ad as distorted and misleading.
What does have me confused are the expressions of surprise. I mean, what did we expect? One unfortunate truth about negative ads is they tend to work and as the Chicago Tribune reports this anti-McCain ad appears to be no different.
Any political media strategist will tell you that you have to run an ad with a positive message seven to ten times more often than a negative one to have the same impact. So, if you are DNC Chairman Howard Dean or one of his puppet masters over at MoveOn.org what would you do?
Let’s remember that as The Hill recently pointed out, Dean runs the only Democratic organization that is failing to out-raise its Republican counterpart. The democrats in general hold huge advantages in the upcoming election but of course, Dean has a rather glorious history of snatching defeat from the jaws of victory. As it is the cash strapped DNC has to beg its members to send donations to keep its ads on the air. They have two brutally flawed candidates who are spending millions pointing out each others flaws and tearing each other apart in the process. Of course no one is surprised by the tactics of the Hillary Clinton campaign. It would take a heretofore unseen level of political naiveté to “believe” that a South Side Chicago Democrat like Barak Obama wouldn’t go negative despite all his promises to the contrary.
Read more about the Democrat's Attacks Against John McCain.
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